February 5 | 14:30-15:00 | Smart Building Conference 2018 | Commercial Track, Room E101 (Forum)
Mediatecture - The Design of Medially Augmented Spaces
Session Location
E 101

The use of digital media in public space has become an international phenomenon– and a diverse “scene.” The use of media facades as a component of smart building is the newest direction, to give emotional and live “faces” back to buildings (and even cities) which are otherwise lost by investors in global architecture.

  • You will experience the potential of the digital media façade.
  • The digitization of the city allows interfaces through which citizens can interact with the facades.
  • You will get to know business models that combine cultural demands with profits for investor.
Kronhagel Mediatecture